clearRoot is a Toronto based startup that is building a back-end system for flower shops that allows thousands of independent stores to place orders with each-other as easily as it is for them to fill an order themselves.
clearRoot manages all of the complexities associated with a large Business-to-Business network, and they provide very user friendly front-end software to the flower shops who participate. ClearRoot first started to take shape in May of 2004, but has been growing quickly since April 2006. With over 100 paying customers already (and that’s BEFORE they have even released the software), clearRoot is clearly making sense to their customers.
The clearRoot business model is based on a pay-per-use fee on each order sent through the system. This is similar to Interac, and if it is priced right, this will drive a lot of growth for clearRoot. Because clearRoot was born out of a team with experience running an independent flower shop, as well as their current ethos of building their software and network directly with customers, they have a great chance of building the next big disruptive B2B platform.
Until now, clearRoot has been doing a lot of direct selling of their network, but they have also been growing organically in their vertical. Later on, they are planning to do joint-promotion with other complimentary services in the florist industry.
While growth has been strong, the market for something like clearRoot is also growing and my guess is that is why they are currently looking to raise financing.
clearRoot is currently run by Jeff Richman and their team is built of people experienced with the florist industry, or developers who are working on building their platform out.
Contact Jeff Richman