Earlier today b5media launched Bizzia, making their second foray into the world of blog aggregation. Bizzia is centered on business news, initially pulling together posts from 30 established b5 blogs and videos from content partner Your Business Channel.
The Wall Street Journal it is not, and many of the questions I posed when Starked (their entertainment portal) launched remain. Namely, will consumers of niche content be interested in aggregation around a generic vertical? Time and traffic will tell… For your consideration two data points: First, in under a month Starked has managed to attract an audience size similar to that of StartupNorth (at least according to Compete). Second, Starked does not yet nearly rival other niche b5 blogs like JuniorCelebs.
Finally a survey for the peanut gallery: any thoughts on the palindromesque brand / logo?