The cost of an engineer is inflated right now. Informally, I poll salary expectations each semester from Waterloo co-ops. 2-3 years ago it was $65k-$70k. Last year/this year its $95k (the base Google, Facebook new grad offer). On top of that lots of engineers are able to source funding for their own social-mobile-cloud startup, more incentive not to join your own startup. Its not even a North American phenomena, in India I know technology managers making $120k+, in China I know guys turning down $100k offers now. There’s really no such thing as low cost development anymore.
So, whats a startup looking to build product to do?
“Ideally, to protect against inflation, you want a royalty on someone else’s sales so you don’t have to invest any more capital—you license it to them and you make money as their volume grows.” Warren Buffett, Berkshire Hathaway AGM, April 30th 2011
Don’t build new stuff and overpay inflated development costs if you don’t have to. Find partnerships so you can sell more product to your customers. Find more channel to resell your product. And so on. Maybe its time for more hustle and less hack??? (I’m a hacker, so writing this hurts a little bit).