An Interview with Adeo Ressi (and why Founder Institute should be in Canada)

I’ve spent a lot of time thinking about incubators. Creating one, mentoring at others, visiting lots and being skeptical of several (I’m not saying which). You can decide for yourself if you think there is an incubator bandwagon being jumped on, but one incubator that marches to its own distinct drumbeat is The Founder Institute.

Here are two examples: 1) they don’t give you money and charge a nominal tuition fee, and 2) all founders who go through The Founder Institute get a share in a common equity pool. That’s pretty innovative.

Entrepreneurs already know Adeo Ressi, who is the founder of The Founder Insitute, as the man behind TheFunded.com. He’s also behind a bunch of other successful startups and is a bit of a renaissance man.

I spoke to Adeo recently about what makes The Founder Institute so different, why it works, and why Canada needs the Founder Institute. I think it’s a great model for talented Canadian entrepreneurs who don’t necessarily fit the ‘mould’ of the TechStars/YC genome. At the end of the post I’m going to ask for people to step forward if they would be interested in talking about getting The Founder Institute in their Canadian city. I know Adeo is interested, and so am I.

Here’s the interview:

You’ve built 8 startups, 4 of which were acquired. What’s the secret to your success?
Perseverance. No matter how bad things appeared, we struggled through the adversity to find the magic. Building a company from nothing to a few hundred or a thousand employees in a few years time is an immense challenge. The moment that you master one phase of growth, you are already onto the next. It takes a high degree of self awareness and perseverance to succeed. There is this meme that failure is acceptable. I prefer to triumph over adversity.

Your last two startups, TheFunded.com and Founder Institute, are about helping entrepreneurs. Is this philanthropy or business (or both)?
Entreprenurship is becoming harder, and I want to give back to the craft of entrepreneurship. A strong philanthropic mission can only endure with a solid business underpinning, so the Founder Institute is a for profit entity. I am turning over the for profit company stock to a long-term trust to guarantee the philanthropic mission for at least 100 years.

As I became more successful as an entrepreneur over the last 18 years, it became easier to build amazing products and harder to build great companies. When I started in 1994, about 1 in 100 companies were successful. Now, less than 1 in 1,000 companies are meaningful. The Founder Institute was designed to invert the startup failure rate, and our goal is to create 1,000 meaningful and enduring technology companies per year. We expect to hit this goal in 2012, less than 3 years after being incorporated ourselves.
There are a lot of incubators out there. What is different about the Founder Institute?
I am a huge fan of the programs being launched to help entrepreneurs. There is a renaissance going on. Most other programs help entrepreneurs that have a company, a team and traction. The Founder Institute looks for passionate people with a dream, and we help them create a meaningful and enduring technology company. I like to say that we mine diamonds, while others make jewelry.

We have chosen the most challenging segment, inception. Everyone involved in the Institute is a founder, and we create an equity pool that shares the upside created from the companies among everyone. So, if you graduate from the program and fail while a peer goes on to succeed, you will also see a return from your peer’s success.

Who should (and who should not) attend Founder Institute?
Everyone who has a dream to start a company should apply. We have absolutely no gender, race or idea biases, which also separates us from various other programs. The average age of applicants is 34 years old, and we have a 21% female graduation rate. Just due to our scale, the Institute is the largest female incubator in the world. I would eventually like to see our graduation demographics resemble the demographics of the working population.

What’s the greatest success of the Founder Institute to date, and why?
The greatest success of the Founder Institute is are helping thousands of people pursue their dream. We survey all enrolled Founders around the world, and nearly everyone would proactively recommend the Founder Institute. Some semesters are better than others and some locations have a stronger ecosystem, but the survey results are universally consistent.

What do you think Founder institute can do for Canadian startups?
The Founder Institute is a great asset for a burgeoning entrepreneurial ecosystem, like in Canada. We encourage successful entrepreneurs to help the next generation of companies and give them economic upside from the results. We help local Founders to launch meaningful and enduring companies. We provide a high quality stream of companies for other incubators, for investors and for various vendors. Ultimately, we are a value added player in the ecosystem, and we get along with everyone else.

You’re on the Board of the X Prize. Why are you so passionate about private space travel?
I am passionate about models to inspire innovation, and I believe that prizes are effective. As Chairman of the Strategic Committee when the Ansari X Prize was won in 2004, I pushed the foundation to expand the prize model into other categories, such as genomics, automative, medicine, etc.

There’s a great picture of you with President Clinton (http://www.adeoressi.com/about/). Seriously, how cool is he? What about Hillary?
In the photo, I am standing next Jeff Dachis as well, the Co-founder of Razorfish. I find that Founders are a much better bunch of people to spend time with than politicians, and I look forward to traveling around the world to meet aspiring Founders.

THE ASK

I think The Founder Institute would work really well in Canada. I think there are a lot more entrepreneurs than available spots at incubators and Adeo has really focused on what’s important for idea-stage startups. They’ve launched 415 companies in 20+ cities around the world.

I’m looking for interested parties to step forward if you’re interested in starting, running, mentoring or hosting The Founder Institute in Canada. Leave a comment or contact me directly.

Founders & Funders An Update

I think Jevon and Jonas and Karthik are getting sick of running events with me. Before StartupEmpire back in 2008, I ended up in the Emergency Room at Toronto General for another look at my ticker. This week I ended up in the Emergency Room at Toronto General as we are planning Founders & Funders. I’m ok, I was both times but it does complicate the event planning and invitation process.

“Gentlemen, we can rebuild him. We have the technology. We have the capability to make the world’s first bionic man. Steve Austin will be that man. Better than he was before. Better…stronger…faster.” Wikipedia

So if you feel like you only got your invitation very recently, i.e., today. It’s my fault, I am sorry, I have been out of commission. It’s a reminder that you should do a startup before you need a body replacement.

Founders & Funders

Here is the update on Founders & Funders. It has been almost 2 years since we ran the last Founders & Funders (thanks for noticing William ;-). We are 7 days from the event and we have 35 remaining spots. Unlike past events, we are over inviting and over selling the event, i.e., first come first served. So if you got an invite but were waiting that might be a bad plan…

How to get an invitation?

“Fortune favors the connected entrepreneur.” @jcal7 #trueuniversity via @hnshah

We’re looking for “interesting” founders. Often this means people that we’ve met at other events, as Founders & Funders are relatively small social gatherings. That doesn’t mean it is just our friends, as I’ve been often accused. But it is entrepreneurs that we’ve met, that are building interesting companies, that have interesting traction. Get someone that we think is awesome to refer you. It’s a social hack (just like me).

Connect with other founders

Daniel Debow

We have also decided to include a brief fireside chat with Daniel Debow at this dinner. We rarely do this sort of thing at a Founders and Funders but 2011 was such a great year we thought it would be fun to look back on the ups and downs of Rypple through the years and how they got to their eventual exit, some of which was written about in Forbes this week.

What’s the point?

Jonas, Jevon and I are founders. We are not an event company. We are not a media company. We have been trying to write content on StartupNorth that is relevant to us as founders. Whether we are raising money, connecting with other where we live, finding talent, or growing a business. We generally charge very close to the cost of the ticket, i.e., there are some slight over head costs but we are not collecting salaries or generating revenues. This is an unfortunate hobby. But I know there are world-class founders and companies across Canada and while there are government supported organizations and purported lobby groups, we are just a bunch of founders trying to do the things that we find useful in building our companies.

Founders & Funders is a social event. It is designed to connect with the people writing cheques and making investments on a social level. To talk about startups and technologies and business models without the constraints of a pitch. Will there be pitches, definitely (How do you know when an entrepreneur is dead? They stop pitching). The goal is to have a highly edited dinner party with “interesting founders” and get them out of their usual pitch oriented conversation with VCs.

Whether this works or not is questionable, but it does bring together founders and funders in a social context.

Founders and Funders Toronto – February 16th, 2012

The last Founders and Funders dinner in Toronto was almost exactly two years ago. A lot has happened in that time and we thought it was time to sit down and break bread together again.

The Founders and Funders dinners are a series of invitation-only dinners that are held across Canada several times a year. They are a sort of summit on the state of each community and we do our best to make sure that the best startups possible have a chance to meet the most respected and active investors who are doing deals in those cities. There is always a mix of locals and people who come in for the event as a way to get connected.

We believe that if you cannot sit down and have dinner with someone, then you probably shouldn’t invest in or take investment from them. This is a great chance to apply a social filter to the dealflow in any one place.

What is it?: An invitation-only 3 course dinner. Cocktails before, cocktails after….

Who is coming?: The top investment-ready startups and active investors in Canada.

Where is it?: Downtown Toronto

When?: February 16th, 2012 at 6:30pm

How much is it?: Tickets range from $125 (startups) to $500 (service providers)

We are now accepting requests for invitations and the first round of invitations will go out this week.

To apply please use this form >>

We have also decided to include a brief fireside chat with Daniel Debow at this dinner. We rarely do this sort of thing at a Founders and Funders but 2011 was such a great year we thought it would be fun to look back on the ups and downs of Rypple through the years and how they got to their eventual exit, some of which was written about in Forbes this week.

Daniel and Rypple have also been a big part of the Canadian startup community and he has also been an active angel investor recently.

We are excited to hear what he has to say about how we can help build more great Canadian companies and how to build awareness in Silicon Valley when your HQ is back here in Canada.

We hope you will join us as we kick off another great year for the Toronto and Canadian startup community.

We will be announcing Founders and Funders dinners in other cities soon as well.