VeloCity Start-up Day – Dec 1, 2009


We’ve written about the awesomesauce that is VeloCity in the past, and about the Project Exhibition. They have renamed the event Start-up Day. Huge improvement. I’m hoping that the quality of the projects and demos continues to grow. Velocity offers students at Waterloo an opportunity to really see entrepreneurship as a potential career path. Like the cooperative education program, VeloCity is leading here. This is a great opportunity to see the progress of the current crop.

Velocity Start-up Day is a great opportunity to:

  • Connect with VeloCity students displaying current business projects
  • Interact with other UW entrepreneurial students representing their projects at our exhibition
  • Inform students about your company/services
  • Talk to students who may be interested in working for your organization

Startups should be heading for the day to find talent. Funders should be heading to see if there are any opportunities. I’ll be heading there to continue to support my alma mater and this program. 


What: VeloCity Start-up Day
When:Tuesday, December 1, 2009 11:00 AM to 4:00 PM
Where:Student Life Centre
200 University Ave West
Waterloo, ON   Canada

VeloCity Project Exhibition

Joey offers his summary of the University of Waterloo VeloCity Fall 2008 Project Exhibition.


Velocity is a student residence, it is a dorm for 70 University of Waterloo students that encourages students to form teams and build projects to be showcased at the end of term Project Exhibition. This was the first group of students in the dorm and there were 16 student projects created. Each team of students provided a 3 minute pitch to the audience in the lobby of the Davis Centre. Amar Varma from Extreme Ventures had a Cdn$1000 prize for the “project team deemed worthy”.

Sparknav was the winner of the $1000 from Extreme Ventures.

  1. Grocerus – A location-aware web app that matches grocery lists against hand entered grocery store data. Built in PHP.
  2. Gruup – A group buying service.  Built on Pligg in PHP.
  3. Sparknav – A mobile navigation application for use in enclosed (non-GPS) spaces. Prototype build for Android.
  4. Emoshion – A mobile application for location-based fashion news.
  5. Find It Off Campus – A web application for helping UW students use geography and location to find housing. Built in Rails.
  6. Szello Mobile – A mobile consultancy focusing on mobile user experience and UI design.
  7. Fading Hearts/Magical Aces – An anime styled choose your own adventure.
  8. Ufansi – A web application that helps connect donors with charities. Built on Drupal in PHP.
  9. Giftah – A web application that creates a marketplace for gift card exchange.
  10. ClassAlbum – A web application for managing classroom schedules and finding vacant rooms.
  11. Comic Battle – A multiplayer online fighting game built in Flash.
  12. My Story – A publish platform for authors.
  13. CashIn – A wallet with an electronic financial advisor that tracks your spending and provides warnings based on personal budgeting.
  14. inPulse – “Send email to my watch”. A Bluetooth watch that connects to your mobile device to display email, SMS, caller ID on your watch.
  15. Threadband – A causal game for the iPhone.
  16. Metacast – A YouTube or Blip.TV competitor. Allows users to create channels of existing RSS feeds. Built in PHP.

The projects ranged from a series of ideas expressed on posters; to functioning software. As Rick Segal and Austin Hill conveyed at StartupEmpire, it is great to see entrepreneurs get up in front of an audience and give their pitch. One of the main reasons that entrepreneurs in other locations (particularly Silicon Valley) are better at giving pitches is the number of times they give the pitch and the amount of feedback they receive.

Generally, the projects and the presentations were uninspiring. This is not to say that the entrepreneurs should be discouraged. But that I was underwhelmed by both the content and the presentation style. It leads me to one of the key takeaways from StartupEmpire. It is that we need to build a better formalized mentoring network for young entrepreneurs. When I look at programs like Techstars in Boulder, CO they are built on the notion of mentorship. Just look at their Mentors (there are 59 listed on the dang page): Brad Feld, David Cohen, Howard Lindzon, Jeff Clavier, Stewart Alsop. The mentors are from all over the US and cover a wide range of expertises in different industries and functions. If an entrepreneur can’t find a mentor that can listen to their situation and coach them on how they could perform, then the entrepreneurs shouldn’t be in the TechStars program. To this end, Jesse Rogers called me out on providing mentorship to the VeloCity students. I will be following up with Sean Van Koughnett to offer my time to mentor any of the teams or students.

For the hell of it

“If you build it, they [sic] will come.” – Shoeless Joe Jackson in Field of Dreams 

My first piece of advice for any of the VeloCity student is be realistic about what you are building. So many entrepreneurs appear to take the “Field of Dreams” approach to project selection. There is nothing wrong with this approach, however, just because you’ve built software that solves your problem doesn’t mean that there are customers, a potential market or any reason to raise funding. A programming exercise does not by default equal a multi-million dollar company. There are a great number of projects and tools that were developed as to solve problems for a developer (look at rake, ant and Capistrano) that are not businesses. They enable developers to be more productive but are not great businesses.

Glimmers of hope

Some of the projects like Sparknav, Emoshion, Find It Off Campus showed the first steps to becoming real businesses. They demonstrated the ability of the team to deliver functioning, stable code. They demonstrated a need in the community – Find It Off Campus already has 108 rental properties after less than 2 weeks of being live. And Emoshion, while too narrowly focused as pitched by the founders to be a great business, it demonstrates a potential white-labelable mobile social networking application that I’ve seen requested by ad agencies and marketers. These startups could benefit from time with experienced technologists, business development persons, investors, and marketers about how and when to monetize and grow their offering.

It was great to see 16 short presentations from the residents of VeloCity. It will be interesting to see if the quality of the projects and outcomes increases at the end of the Winter 2009 term.