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10 hours ago

Has anyone else decided or had to move away from Facebook advertising for customer acquisition? What have you been looking at? Google obviously, Snapchat... But what about smaller ad platforms? Are there Canadian ad startups we should be looking at?

(This isn't a post to discuss whether one should move away from FB or not)
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Pinging Roy Pereira, who's Shiny Ads got first bought by Rubicon Project, which has now turned into Magnite? Anyway, if you can think of former competitors... :)

Postmedia?

Lots of options to keep your ad dollars in Canada, but not necessarily self-serve platforms. A few 'alt' ideas, assuming there is product-channel fit: - affiliate advertising (check out adbloom.io or Fintel Connect) - partnerships with Canadians lead gens like Drop or Borrowell - sponsored content with Canadian creators - traditional media buys with Canadian co's - podcast advertising (e.g. Canadaland) - direct mail with your friends at Canada Post The list goes on! I’ve barely scratched the surface. On Product-channel fit: brianbalfour.com/essays/product-channel-fit-for-growth

Google display network has some of the most undervalued, high quality traffic available for B2C advertising. I spend about $10M per year on digital ads and have run everything from FB, IG, Google Search, Google Display, Twitter, Taboola, etc at a fairly large scale. I've been actively shifting budget from FB to Google display for the past 6 months and have managed to maintain similar (or lower) CPA levels in the process. A downside of Google display is that it can take 4-6 weeks for your campaigns to start showing good results which causes most people abandon it during this time. It's about weeding out poor performing publishers and focusing on the ones that convert for your product/service.

It depends who you are targeting/what you’re offering. Are you B2B or B2C?

Millions of DSPs, but Trade Desk and StackAdapt are both competent. EQ Works and AcuityAds are also both Canadian and public. Lots of options, including native content similar to Facebook. Unfortunately nothing performs as well... which is why all the boycotting CPGs will be back.

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1 day ago

As we are going fully digital and becoming remote first... I’m trying to see if there is a better way to organize legal & accounting files other than scanning them into organized folders on Google Drive?

Does anyone know of a platform/software that is made to organize documents (bonus if it also comes with OCR and signature management) ?

Right now our accounting team loves to print everything and they have 30 drawers full of paper 📷 from tax filings and invoices to lease agreements and customer cheqs!
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OpenText?

Maybe check docusign, that's what we use for client contracts and it handles the online signing as well.

I _think_ you can use founded.co for this. I believe they have an offering that's specifically for managing your legal documents.

Have you used hubdoc? That is more specifically for accounting though but can capture all these.

DocuSign!

Docusign. If you’re interested I can intro you.

We're using QuickBooks for bookkeeping and payroll. You can take a photo of invoice and it matches with the transaction downloaded from your back account.

Printing😱 Xero+Receipt bank or Hubdoc for paperless bookkeeping.

Hubdoc works great for us!

Sarah Benteau

Bob Vaez we can help at MinuteBox. Feel free to reach out.

Josh Zweig

Agreed with those who suggest Hubdoc. You can link your cloud storage account (i e. Google Drive) to it so all documents you scan / send to Hubdoc also go to your cloud storage. Receipt Bank is similar and also a great option. If you use Xero for your accounting, I'm pretty certain you get Hubdoc free.

When my (very small) company went digital, I left most of the old paperwork as paper and just started going forward digital. Depending on your size that may not be feasible, but may be more manageable than trying to go back through old files. As for accountants loving printing... the only answer for that is to take their printer away. It’s the only way to get them to break the habit! (Signed, someone who spent way too many formative years with accounting departments 🤣)

Hey Bob, just sent you a dm. If your engineering team is using Jira/Confluence stack, you can extend the function of Confluence to accommodate this.

Doesnt dotloop have this on their platform

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1 day ago

Hey all I’m looking to get high quality podcast gear such as mic’s and broadcasting video switch. Does anyone have some they want to sell? Specifically looking for the broadcasting video switch :) ... See MoreSee Less

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Following

Me too

Actually will DM, have a commercial mic available! But you should talk to Fatima Zaidi

Hi Mike! Feel free to email me at [email protected] and I can send you a few options!

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1 day ago

What’s your most beloved marketing book? Our new full-time Social Media Digital Marketing Strategist Starts on Thursday. She’s a recent grad and I would love to gift her an inspiring marketing book. Any suggestions? ... See MoreSee Less

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Obviously Awesome!

Purple Cow - Seth Godin

The mom test by Rob Fitzpatrick

Start with Why.

Storybrand and Marketing made simple - both by Donald Miller

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1 day ago

Hi everyone, does anyone have any recommendations for a social listening tool that their teams are using? I've only previously used enterprise solutions (Sprinklr and Hootsuite) which are very powerful but out of our budget. Thanks in advance! ... See MoreSee Less

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Native tools are powerful dependent on your goals. Happy to chat via DM if you wish. Also, Sprout Social might be an option on a limited budget.

4 days ago

Hi, does anyone know lawyers who can support and check GDPR compliant language for blogs and e-commerce sites? ... See MoreSee Less

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There are a lot of websites that can help you create GDPR compliant policies. I would recommend checking those out first.

Ordower Law has some pretty reasonable costs for startups. But I agree with Nasib Ahmed

Hi Subajini - I do consulting for all things GDPR from Privacy by Design, and DSAR processes up to policies. The policies are only good if you actually do the work to be compliant 😉 Send me a DM if you need help.

By "the language", I assume you mean the privacy notice/policy, but GDPR goes a lot deeper in its requirements. I recommend finding a fractional privacy officer (as well as security officer) if you can't afford a full-time one, who's constantly keeping you updated. [email protected] if you have any questions about this, or feel free to ask here. I am not a lawyer, but I've been doing privacy law compliance for SMEs for ~15 years (Canadian privacy laws have been around longer than this and are similar) and was given the title security expert for Canada's largest company before moving into privacy and consulting. I also used to be one of the first international trainers for the IAPP, the international association of privacy professionals.

2 days ago

to my SAAS friends.

I had invested in a company and wanted to get your opinion on the following questions from the team:

----

We've built a product for associations/nfp's. Focus in on member management and value delivery (this consists of a variety of tools such as events, e-commerce, directories, continuing education, about 15 mods in all).

Our core was built so that each instance is very mutable when it comes to the database - the platform can support a different data schema for each client without issue. Same thing with our modules, we can overload core functionality based on instance.

My first question, in your experience have you found that too much code/data freedom on the client side is a bad thing? If so, can you tell me about it?

Two, we have about 3 permutations of possible pricing schema we've been throwing around internally. Each permutation will be similar to a starter/intermediate/advanced model. Does anyone know of a good resource around developing one? Or does anyone have an example where they used another format for pricing which has worked well?

Lastly, does anyone have any thoughts on any orgs/programs which can help with getting eyes on us? Or a personal story of how they got traction/awareness of what you were doing?
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Sounds basically like what we have been building with wild apricot for 12 years. Flexibility is awesome but ux trumps everything.nfps are mostly run by very non techy part time volunteers

Even when you have dedicated digitally-savvy staff the key is to have usable modules that fit a few boxes. The idea of “this can take any form” can dissuade folks from a product decision. Paralyzing choice, and all that.

Having worked in that space before moving over to SaaS these days, many NFP do not have dedicated staff dealing with data administration, or software/tech functions, instead, these platforms will touch various roles within the organization as a side function, particularly the overworked administrative folks. When we or our member associations were looking at solutions, it usually came down to: a) Best functionality was cobbling together dynamic and ever-evolving Salesforce/Hubspot/Dynamics 365 with a Wordpress CRM + Front End, and then having integration widgets to make it work together. b) A dedicated association SaaS vendor that did offer an all-in-one, but had rigid software that the smaller vendor might not improve and maintain at the rate as using a Salesforce / Microsoft solution. So If I understand the mutable aspect, I'd set up sub-brands for the various association/nfp segments (e.g.: charities, advocacy Associations, social services etc) you are targeting and after customer research, setup schema and spaces that already look familiar to them, while still retaining some flexibility for their "unique" needs as many NFP think or actually tend to have. Once you have that setup, pre-covid, you'd get the best eyeballs at booths at annual conventions for most segments.

4 days ago

**Any full-stack engineers looking for Design/UX help?
**I'm looking for some help with react, node.js & socket.io. Happy to barter :)
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Hi Najeeb Khan we can certainly use some design help and happy to barter our knowledge of react/node

4 days ago

Found this recently, thought it may be of use for some of the group members here:

Free face shields for start-ups and small businesses in Greater Toronto and surrounding areas

healthful-plus.com
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Found this recently, thought it may be of use for some of the group members here:

Free face shields for start-ups and small businesses in Greater Toronto and surrounding areas

https://healthful-plus.comImage attachmentImage attachment

4 days ago

Good afternoon - is there any paralegals or lawyers who can quickly review a standard business contract?

Thanks!
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Mobina Basiri!

Goodlawyer

Hi Jill! My Toronto-based firm, Cobalt Lawyers, does technology-assisted document review for an affordable rate - We specialize in startups and small businesses. Feel free to PM me if you're still looking for counsel.

3 weeks ago

Hi everyone - good morning! I was wondering if anyone could recommend social media marketing companies to help with promotions of an online course in the US and UK? ... See MoreSee Less

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Amy Kitchen runs a company Better than Fine.

Following

OneLocal

Thanks everyone! They look like amazing companies. Have reached out to both. Let’s see!

Shari Wert

Ninth Decimal

We can help you. 7thsensemarketing.ca

Hey Subajini Jayasekaran I run a design and marketing studio along side a writer and photographer. We have handled a variety of digital and print promotions and would love to learn more about your project. You can check out our work at our website: www.fookcommunications.com

Looks like you have some options. Hit me up for some other recommendations if these do not pan out. Or if you'd like help assessing them. I'm not an agency. Just know a ton in this space as well as many of probably thousands of good players out there.

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2 weeks ago

Hello Startup North Community!

I'm supporting Foreign Trade University (FTU) in Vietnam with launching a new accelerator program designed to help scale-up companies launch in new international markets.

They're putting out a call for mentors (pro-bono). Is anyone interested in supporting some scale-up Vietnamese companies with going global?

You don't have to be based in Vietnam or have any relation to the country to support. Virtual mentors are welcomed too.

Let me know and I can send more details!
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Hi I'm interested

Definitely interested as a mentor.

Definitely interested! Please send me details at [email protected]

Nick Nguyen

Interested in helping out

Interested in helping.

Hey! I'm Viet-fluent and more than happy to offer translation and help connect Viet startups

Why not?

Happy to help if I can

Happy to help

Happy to help as well.

I’m based in Montreal and Cambodia, will be happy to help

Happy to provide marketing, start-up or medtech support. Love Vietnam, but I don’t speak the language unfortunately.

I'd be interested if they need support with anything relating to HR and Recruiting.

Hit me up too pls, bro

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5 days ago

Are you a startup looking for VC funding? A VC looking for high-growth startups to invest in?

Startupfest, The DMZ, and Boast.AI are proud to announce Investor Match-ups, invite-only, virtual sessions of curated, 1-on-1 meetings the week of July 20 between startups and investors.

If you're a Startup or Investor interested in participating, please fill out the forms at this link by Friday, July 10th: bit.ly/startupfest-investorzone

#startups #venturecapital #funding
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Are you a startup looking for VC funding? A VC looking for high-growth startups to invest in?

Startupfest, The DMZ, and Boast.AI are proud to announce Investor Match-ups, invite-only, virtual sessions of curated, 1-on-1 meetings the week of July 20 between startups and investors.

If youre a Startup or Investor interested in participating, please fill out the forms at this link by Friday, July 10th: https://bit.ly/startupfest-investorzone

#startups #venturecapital #funding

5 days ago

A riddle for you all: Have any of you had to structure your tech companies in a way to be more palatable for U.S. investors who typically expect a Delaware Corp and don't want to deal with Passive Foreign Investment Company (PFIC) regulation in the U.S. but still have SR&ED? ... See MoreSee Less

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cool riddle bud, tryna get laid or what? John Carbrey

1) Setup the US company an an LP with the Canadian Company a partner. Then license the CDN tech to the American company. 2) Setup a US company that owns shares in the CDN company, let them invest in the US company. Obviously u need to keep the us ownership low enough to maintain it as a CCCP. 3) we setup an us entity with a license and allow the Americans to invest in it. The story is about the income in the US company. We also did a 3 layer structure. Nobody has asked about investing in the CDN corp. One person asked about in investing in the US mother ship. We tied it around some real estate and Opportunity Zone financing with NMTC. And we are now tossing in some C-PACE debt. Its a good deal for American investors, we have some of the big guns interested and they are all focused on the US structure and ignore the Canadian company.

Message me if you want some help.

2 weeks ago

Who is the go-to for Webflow design/dev expertise? Ideally in TO, but open to remote. ... See MoreSee Less

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www.coryingwersen.com/ did our site in Webflow and did an incredible job.

Meet my friend Hollie Hoadley at Creative Solutions!

🤦‍♂️ webflow?

www.tomyum.co/ talk to Jason Li

Jocelyn Butler

Newton Zheng

R3VE.com we're in Toronto.

renga.co we are from Toronto

I recommend Blackcreek – they're a design-led tech agency in Toronto and are experts in Webflow! blackcreek.io/

www.instagram.com/heyHarleyOliver !!! Webflow experts and even growing the WebFlow team.

Harley Oliver!!

Simon Shen !

Crowdlinker and Aram Melkoumov did an amazing job on a webflow/webapp hybrid for us.

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1 week ago

Hello SN, looking for someone to help me develop a B2B marketplace. Need technical help! ... See MoreSee Less

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Just messaged you

PMed you!

I can help.

You should explore some of the marketplace builders like www.sharetribe.com/...

Not sure if Market Box is doing B2B marketplace support, but Diana Goodwin has grown through your challenge a few times over the past 7 years! www.gomarketbox.com/about

Thanks Blake Connoy! Hi Fahmad, if you are looking to build a service marketplace or marketplace with mobile workers, this is MarketBox's wheelhouse. Happy to chat!

Hi everyone thanks for the overwhelming support, will get back to you all

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