We can’t wait to get started with the StartupEmpire conference on November 13 in Toronto, so we thought we’d pass the time by talking to a Canadian startup entrepreneur who has managed to grow his business from a two-man shop to 27 employees – and counting.
Mike McDerment, the CEO of Toronto-based FreshBooks, has agreed to talk about some of the things he learned as an entrepreneur since starting his online invoicing and time-tracking service that has so far attracted more than 500,000 users in 100 countries.
In part 1 of this 5 part video series, Mike talks about blogs and marketing. His take:
Do you agree or disagree with Mike? Watch the video and discuss with him and other entrepreneurs at the StartupEmpire conference.
I would like to thank our sponsors who have been understanding and who have helped out in many ways.
Ontario Centers of Excellence,
and JLA Ventures.
Visit www.startupempire.ca for more information on the conference and to register.
Great insight! A lot of people have been tricked into thinking that social media is it, but like all things, it won't be the magic bullet forever.
Great insight! A lot of people have been tricked into thinking that social media is it, but like all things, it won’t be the magic bullet forever.
He is right. Great marketing produces results and an integrated program can deliver them. Awareness means nothing if no one buys what you have to offer. As Peter Drucker said: “Business has only two functions – marketing and innovation.”
He is right. Great marketing produces results and an integrated program can deliver them. Awareness means nothing if no one buys what you have to offer. As Peter Drucker said: “Business has only two functions – marketing and innovation.”