esy – local price comparison – early stage and ambitious

Esy Shopping is an early stage startup, based in Vancouver that is aiming to consolidate local shopping inventory information online.

Esy plans to launch next month, and we haven’t been able to see any screenshots, so I will give them the benefit of the doubt on how they are going to build their database of locally available products. If they can get that right, they are going to do well.

Esy will generate revenue through advertising alongside the local shopping search results. While they may get some national advertisers, this model may require them to sell ads on a local level. Selling localized ads for the internet has always been tough and my guess is that it still is today. I’m looking forward to seeing how they handle this at launch.

Just as interesting as Esy itself is it’s 19 year old co-founder Theo Tonca. Theo founded his first company at age 15 and has been hacking away at the web startup thing ever since. Suffice to say, even if Esy doesn’t fly, Theo will be back and swinging for the fences again soon after.

We will follow up with Esy after their launch to see how things are going.