Shanghai (by way of Victoria) based startup, Indochino.com, who we first profiled in September, and who I finally got around to ordering from a few weeks ago, has announced that they have taken a new round of financing from Burda Digital Ventures, a German Venture Capital group who have been very active in Western Canada, getting a lot of deals that Canadian VCs are missing including TeamPages, Suite101.com and Nexopia
Indochino.com is a unique online retailer that specializes in custom-tailored suits, shirts and other apparel based on measurements done by the customer. I ordered a jacket and shirt from them a few weeks ago and I think I got a taste of both ends of the spectrum of ordering online.
The shirt came and right out of the package it was hands down the nicest shirt I have ever bought. The fit was perfect and it looked and felt great. The jacket looked great as well, but a few of the measurements are off. So I printed off their claim form and will take the jacket to a tailor tomorrow. For the price however, the jacket is great.
This round of financing is focused on building the operations back-end as well as scaling up to meet growing demand.
This is a long way from where they were when I first profiled them just 8 months ago and things are looking up. I am looking forward to seeing what they do in the next 8 months with new financing and some more experience behind them.