in Resources, Startups, Technology

Lean Startup Tools

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Back in May, Nat Friedman wrote about the tools used in setting up Xamarin. They include a great set of basic tools for getting a startup off the ground with very little investment. We have seen a lot of startups using a similar set of tools and I thought that we’d compile a list of the tools that we’re actively using (and some of the others we evaluated). There are the tools and blogs listed by Steve Blank that include many

Landing Pages

We’re big fans of WordPress at StartupNorth. We’ve powered StartupNorth on WP since the beginning. The combination of WordPress, Premise, and the WordPress MU Domain Mapping plugin is a pretty powerful combination for creating mutliple sites and landing pages to test your landing pages. But we’ve also developed a sweet spot for Vancouver’s Unbounce, it took us less than 5 minutes to have 2 landing pages and a domain set up. We’re big believers that you can use Adwords and Facebook Ads to quickly create a landing page to test ideas before writing a single line of code.


We primarily use Google Analytics and WordPress Stats for StartupNorth. We’ve been working with startups and using a KISSmetrics and Mixpanel to measure activity on their web properties and applications. Make sure you read Ash Maurya’s 3 Rules to Actionable Metrics to understand how the analytics can be used in combination with split testing and/or cohort analysis to better track your optimization before product/market fit (What do you measure before product/market fit? – check out Ash’s conversion funnel and metrics).

Mailing Lists

We haven’t been as proactive in building a mailing list for the StartupNorth community as we probably should have been. I’ve used have started using MailChimp because of the quick integration to GravityForms and WooFoo, but have had very positive experiences using both Campaign Monitor and Constant Contact.

Billing and Accounting

What is amazing is that both of these companies are local to Toronto. We use WaveAccounting integrated with our bank account and PayPal for tracking expenses, billing, and financial operations. And we use Freshbooks to bill for sponsorships. They are a must have in our back office. What we’re missing is a really easy to use and integrated payroll system (I hear that it might be coming).

Human Resources

For full disclosure, I’m an advisor to TribeHR. It doesn’t change the fact that they rock. It is the easiest way to get an HR system in place. And there is no better way to get feedback and help employees improve than Rypple.

Surveys and Feedback

We are actively using Survey.IO to gather feedback from users about the state of StartupNorth. It helps us figure out the state of our product market-fit, if there is such a thing for a blog about Canadian startups, fill it out and help us be better.

Project Tracking

We use Pivotal Tracker. We like them so much, we actively recruited them as a sponsor for StartupNorth. There are lots of other tools from project tools to issue tracking. Curious at what others are using.

Source Control

We use Github Bronze for our project hosting. Most of the code we work on is PHP against MySQL (see WordPress), though we have additional apps in development like the StartupNorth Index (which will be moving to shortly) but all are LAMP.


Full disclosure: VMFarms is a sponsor of StartupNorth. However, their hosted VMs that are backed up and hot mirrored coupled with the outrageous “white glove” makes them a dead simple choice. We also use Rackspace Startups and EC2 for access to easy Linux and Windows VMs for development and testing environments.

Customer Relationship Management

We don’t have any strong recommendations. There are platforms like Salesforce that are fantastic and sales teams are used to. There is Highrise which is broadly supported with a lot of 3rd party tools. But so far, neither of these has been the clear winner for us. There is a great Quora question about “What is the best CRM for startups” that lists SFDC, SugarCRM and Highrise. There are a lot of choices for CRM including NimbleInsightlyWoosabiCapsuleSolve360,AppPlaneBatchbookPipelineDealsTactileCRMZohoCRM and many others.

Conferencing, Screen Sharing & Telecommunications

I’ve been using Calliflower for conference calling. It’s $5/call for up-to 5 callers, or for $30/month unlimited minutes and >70 participants, it’s a great solution. It is not a replacement for a office phone system.

Google Voice and Skype have been the least expensive way as a Canadian startup to get a US phone number. This is great for me as an individual. However, this does not scale to an enterprise or an organization. I’ve been looking at Grasshopper, RingCentral and Toktumi, but I have yet to settle on a solution.

SEO & SEM Tools

This part of the list is pretty much cribbed from Steve Blank’s list of tools for entrepreneurs. Go read it for a more comprehensive list of tools beyond the SEO/SEM listing included below.

What are we missing?

I’m going to cover in the next post: discounted travel, conferences, business cards, design services, and other tricks for being relentless resourceful as a founder.

There are a lot of online tools that startups are using to make or break their business. And there is a lot missing, monitoring like NewRelic, PagerDuty, Pingdom and Blame Stella for example. But I’m curious what are the indispensable tools being used at, HighScoreHouse, CommunityLend, Idee/Tineye, Massive Damage, Empire Avenue, Indochino, Lymbix, Hootsuite, AdParlor, Locationary, Chango and others. What are you using? What gives you the edge in quickly and effectively gathering feedback to test your hypotheses?


  1. great post.  Down with pivotal tracker and long live Asana 8-)  (I’m a big fan of Asana)

    love for conf calls (or just use 1-218-844-3366 and pick a PIN)

    Would love to hear about tools folks are using around marketing – SEO optimization, re-targeting and other fun marketing hacks.

    Another well known add-on: google alerts + google finance portfolios for competitive info.

    I also wonder if a lot of this stack changes for mobile oriented companies?  Since a lot of their publishing/discovery occurs on mobile devices, wonder what they are using….

  2. We use for Project management, tickets and code repository.

  3. GetClicky has been great for us at HighScore House — the real-time component makes it quick to see how new campaigns and changes to the site are impacting things.

  4. I just had a look at Asana, and it sure is a whole lot more sexier than PivotalTracker!

  5. You missed out on the startup hustlers email tools: Gmail + Rapportive (contact info bar) + Boomerang (schedule emails & return to inbox if no reply)

  6. Oh…Yum! Some great new items here I’ve never heard of….can’t wait to give some a try…thanks muchly David! ;-)

  7. GMail + Rapportive + Boomerang + WriteThat.Name are pretty powerful combination. I’ve added ActiveInboxHQ and Other Inbox to round out my usage.

  8. Love the @dropbox:twitter it combined wtih JungleDisk pretty much wraps my multiple machine and backup needs. 

  9. Woofoo –> Wufoo?  Link is whacky.  Glance is one to mention for screen sharing, however looking forward to GoInstant coming out of invite only.   

  10. is an extremely useful tool for remote demoing / presentations (ie. screen sharing). I’ve found that the easier the set up, the better the feedback and is by fair the easiest I’ve ever used.

    Sounds like you’ll be writing a later post on Design but Keynotopia is an awesome set of templates that when used correctly allow for a the most realistic and inexpensive demo build I’ve seen.

    Each is great on it’s own and even better when used together.

  11. I like GetClicky as well for basic analytics.  Real time and starts reporting the instant you drop the script on your page. Super simple.

  12. Nice list but might be missing a customer support / feedback section.

    @matchFWD:twitter uses UserVoice for Customer Support and Feedback and can only recommend it.
    We use a hosted version of Youtrack by JetBrains for bug and issue tracking (who also make the greatest python/django IDE: PyCharm)
    Dropbox for filesharing.

    We also use Geckoboard to build our custom business analytics dashboard. Great great tool and pretty cheap.

    For internal communication we use a mix of Adium (for private stuff) and Talkerapp as our group chat tool. Our build machine and servers also send alerts and notications to the group chat so everyone know what’s going on. Great set-up.

    Finally, we use SocialSprout to manage and schedule online conversations.

    And a list of already mentionned tools ;-)

    great post 

  13. I have a couple tools to add which were not in the article or comments so far…

    At CommunityLend, we use AirBrake, @AirBrakeApp:twitter (formally HopToad): “Airbrake collects errors generated by other applications, and aggregates the results for review.”

    We also have used @odesk:twitter as needed for repetitive tasks that can be outsourced.

    I advise some companies outside of Toronto, and we’ve taken to using Google Hangouts instead of Skype, because it has free, multiway video chat (up to 5 people, I think.)

    I think @HeyGosia:twitter has started using @Rypple:twitter for feedback at @LearnHub:twitter’s Toronto & India offices.

    I don’t use it personally, but I am seeing a lot of people using Tungle, @Tunglerocks:twitter for scheduling lately.

  14. Hi David.  At iStopOver we’re using many of the tools listed: PivotalTracker, GitHub, MailChimp, Google Analytics and EC2 are core to everything we do.  

    As for other tools: We’re also big fans of GeckoBoard ( – gives us a great dashboard on the TV (when the XBOX isn’t being used) showing all our key metrics.  And we’re starting to look at CloudFlare – free CDN with security and cool tools, fun stuff!

  15. I would add:
    – DropBox for file-sharing
    – Boomerang to schedule e-mails
    – Google Apps
    – Host Papa for Web hosting: affordable and great customer service
    – Get Clicky for analytics: not a lot of frills but user-friendly
    – TweetDeck/HootSuite for social media monitoring

  16. Boomerang + Rapportive + WriteThat.Name are 3 must have GMail plugins. 

    I’ve been stuck on the TweetDeck, maybe time to give Hootsuite another try. 

  17. Great list of tools Dave!

    I’m not sure if you left it out because it’s just obvious, but Google Apps gives you ultra-reliable email, document creation and sharing + a ton more on your own domain. Free version here:

    …And if you’re doing software consulting alongside your startup (as we do) you may want to try our startup: :)

  18. Dropbox is amazing – we use it basically instead of a document management tool.  It’s the right 80% – going as far as sharing materials across a partner network for translation/etc.

  19. Great list of tools! I have a recommendation for the list of project management software. Check out AgileZen ( It’s a super simple tool that’s helps startups organize their work. We love supporting startups by giving away free products. (I’m one of the co-founders). I’d be happy to give you a free startup account to check out, if you’re interested.

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