in British Columbia, Launch, Startups

EmmaActive launches at DEMO

EmmaActive, based in Abbotsford BC, is bringing to market an in-image ad unit that consumers will love. The platform turns images across the web into interactive units and enables crowd sourced tagging of photos. Publishers just have to drop a couple lines of javascript on their site to activate the untapped inventory.

In image advertising is heating up with GumGum, Stipple, Luminate, and a few others vying for pole position and racing to deploy with publishers. The other dark horse is Facebook who might syndicate image tagging along with Facebook Connect. Of course, we’re rooting for the home team. Congrats to Nathan Leggatt and the EmmaActive team on the launch.