One Post to Rule Them All

One Ring to Rule Them All

Hard to believe that it has been 21 months since I wrote Don’t Panic: A Hitchhiker’s Guide to the Toronto Startup Ecosystem. There are parts of this post that are a little dated but it generally holds up as a meaningful introduction to the Toronto/Waterloo startup scene. The goal is to provide a curated list, it will not be comprehensive. 

If I’ve missed anything, add a comment or ping me directly @davidcrow and I’ll make updates on the fly.

People & Companies

There are so many people and companies, it is hard to know what is important to whom. I will do a separate posting with the companies and founders that I’ve been following. The challenge is that this is a long, long list and there are a lot of amazing companies in Toronto.

Angel Investors

Institutional Investors

There are a lot institutional investors that are active in Toronto. Entrepreneurs need to do a little diligence on their investors. You should be trying to figure out what type of companies do they typically invest in? How big is their fund? How much is unallocated? Who else have they invested in?

Foreign Institutional Investors

Banking/Financial Services

Accounting/Tax/SR&ED/Bookkeeping/Reporting

Legal Firms & Lawyers

Journalists

I think the biggest piece of advice is that generally the “we’re a startup and we launched” it just a shitty pitch to any journalist. You need to spend some time building a better message understanding who these journalists are, why their audience might possibly care about your story. This is a list of journalists that write about emerging technology companies. But you should also seek out journalists in your vertical or segment, this might might include moms, marketers or anything.

Recruiters

Office Space

We all need office space. I have spent hours looking at listings on Craigslist, Kijiji and other sources.

Maker Space

Maker spaces are very different than flexible lease office space.

Educational Programs

Application Development Shops

Design Shops

PR & Marcomm Agencies

These are the Toronto-based PR Agencies that I’ve worked with or seen their work first hand. I probably need to add a section for other international PR firms particularly NYC , SF and the UK. This can be a very expensive and very difficult for founders that have not found product/market fit.

Coworking/Flexible Lease Office Space/Accelubators

We can call it what you want. Incubators, accelerators, cyclotrons. It doesn’t matter. The activities range from education to local economic development to flexible leasing to coworking. They are a necessary part of the ecosystem. But it feels like at times rather than starting a “real company”, that many have decided that the path of rent some real estate and attract others with a few programatic offerings is a better business model (at least there is a defined market with a key pain that can be monetized). Let’s call it what is is, it is office space with benefits or office space ++ (office space # for you Microsoft peeps). The benefits range from flexible leases to access to advisors to educational programs to investment capital. Do your research. Focus on the outputs, i.e., the companies that have graduated from each.

Events

There are a limited number of Canadian events that matter. There are the big events. They are big, they are busy, and not a lot of business happens at the event. But you can be guaranteed that most of the major players above will attend and you can reduce the number of trips to connect with people. You should be going to events that your potential customers attend. I am pretty sure unless you are an investor, service provider looking to service the startup industry that you shouldn’t be focused on these events. They are interesting social opportunities to connect with these groups in a concentrated fashion. You should also be actively looking for those same opportunities in SF, NYC, Boston, UK and around the globe.

If you’re going to travel and you want to stay in Canada there are 3 events where you can bump into most startups, founders and investors including some from outside Canada. These events are worth traveling for, but you need to have significant motivation/reason, like you are speaking or you have arranged a meeting with a specific individual.

The rest of the conferences are regional in nature but they should be considered mandatory if you are looking to connect in one shot. These events include most of the local ecosystems, i.e., Montreal, Ottawa, Alberta, Waterloo, etc.

There are smaller local events that happen more regularly. But I am not an expert at these events anymore. I recommend just subscribing to StartupDigest for a great weekly calendar email (you can also check out our Events page). Where are people finding really great opportunities to connect?

Mesh 14 Hosted Startup Program

Photo by Daniel Solis http://danielsolisblog.blogspot.ca/2013/05/appearing-at-mesh13-conference-in.html

I love Mesh Conference. I’ve called it “Toronto’s most important DIY conference“. It is an event that ebbs and flows with the opinions and interests of it’s founders:

It starts like a joke, did you hear the one about the marketer, the lawyer, the journalist, the founder and travel guy? These guys are all successful in their own right. And they continue to bring together a unique viewpoint that is different than the corporate marketing events and tradeshows. This is something about the underlying currents at the intersection of technology, marketing, politics and culture. I’m hoping they continue to bring people who challenge  existing ideas and frameworks. (My keynote invite would go to Shanley Kane of Model View Culture.)

One of the interesting additions to the program has been a separate startup track. I’d like to see a little more overlap in the participating startups with the audience and attendees interest. It is great to see early-stage companies getting local support to reach the Mesh audience. The Mesh 14 Hosted Startup Program provides:

  • Complimentary registration;
  • Demo Alley;
  • and 15 Minutes of Fame presentation.

Apply Now | 60 days left

Photo Credit

Where’s Waldo?

CC-BY-NC-SA-20 Some rights reserved by Jameson42

I’ve written about CIX Top 20 Follow @CIXCommunity in 2008200920102011 and 2012. To follow my pattern here is my post for 2013. Full disclosure: I sit on the Advisory Board for CIX. 

There are 3 core events in the Canadian startup calendar:

There are other happenings and gatherings ranging from NxNE to HPX Digital to Mesh to the C100 events. If you need a reminder about the state of the Toronto startup ecosystem, make sure you check out my now 14 month old but still relevant post, Don’t Panic.

Each of the above events is optimized for different audience needs. CIX brings the  viewpoint of Canadian investors (if you care). The advisory board is primarily venture capitalists (a few lawyers, a couple of CEOs and  one evangelist):

  • Roger Chabra, Rho Ventures
  • Boris Wertz, Version One Ventures
  • Mark MacLeod, Freshbooks (recovering VC)
  • Barry Gekiere, IAF
  • Joe Catalfamo, Summerhill VP
  • Justin LaFayette, Georgian Partners

The advisory board is 44 people big. And approximately 30 are doing some form of investment. It’s almost 70% are actively making investments in technology companies. There is very strong Canadian VC and investor representation in the group that advise and plan the conference content.

And it shows in the content, of the 67 scheduled speakers (as of Nov 14), 19 of the speakers are from the advisory board – that’s 28% of the content. (It’s even higher if you include partners and others from firms of advisory board members). If you want to know what Canadian VCs and investors are thinking, this is the best way to see what is important. They define this conference. They provide the content and the voices at the conference.

So why go?

CIX gives you insight in to the types of companies, IP and traction that Canadian investors are currently looking for. It is the barometer of the “high potential growth technology companies” in Canada. It will be interesting to see what everyone thinks are the hot companies and trends. The panels and policy discussions are the things that Canadian investors are grasping and struggling with. It will be interesting to hear the conversations.

You might argue that as an entrepreneur you don’t care about these conversations. They don’t help you grow your business, build your product, or acquire customers. But they do provide you insight into the mind set of the people you are trying to raise money from. That might be the thing that gives you an unfair advantage in understanding their decision making process this year.

I love that 2 of my personal investments Upverter and OpenCare made the Top 20. Full disclosure: My employer, OMERS Ventures, is an investor in 360 incentives. I’m also excited to check in on Breather, Bionym, AxonifyHubba and others. The CIX Top 20 has turned out some of the best companies in the past 5 years.

It is possible to make your luck at CIX (just remember the preferred method of connecting).

Photo Credits

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