in Ontario, Startups, Toronto, Up & Coming

Super-enterpreneur: Anthony Carbone, MadWhips

Anthony Carbone, MadWhipsBy day, Anthony Carbone is an engineer at DuPont Canada. But from 6pm to 2am, he’s his own man. Not only does he travel back to his old university town, Guelph, to grow his property management firm, but he also moonlights as a web designer for hire with his partner Vinay Menon.

It’s in his soul. He has to be busy. “I?ve always been an entrepreneur, ever since high school; cutting lawns, doing landscaping, selling my time as a web programmer and developer back in university.”

Sure, there’s the extra money. But it’s more than that. Rattling around the back of his head are a huge number of unexpressed ideas that he feels compelled to act on. In fact, there is one idea in particular Anthony and Vinay have been driving towards since they met in undergrad.

Mad Whips

As Anthony tells it, “I met my partner outside of the engineering building at the University of Guelph in my second year and the topic was cars, money and the Internet. It was just at the time when everything was peaking and the Internet bubble was at its prime.” They decided since to moonlight as web designers to raise enough cash to launch their true passion, a car spotting online community called MadWhips.

Taking photos of whips? Well, I had to ask too…
Anthony: Obviously the ‘whips’ is referring to the new slang term for your ride.
Sunir: Is it really?
Anthony: Yeah, well, like your crib is your house, your whip is your pimped-out ride, right?
Sunir: I feel old now. Thank you very much.

Hitting the road

But isn’t moonlighting a problem for DuPont? Anthony says, “I have a really good relationship with my boss and he knows that I?m not really interested in going anywhere for the next two, three, four years and I still enjoy that corporate education that I?m getting by being at DuPont and interacting with all the different business units. That kind of corporate experience to me is more important than venturing off on my own right now.”

They’ve been striving to achieve their dream for years, working hard on the side. But it’s on the side, and their day jobs rule their schedule. The question Anthony left me with was: “When do we take on that certain level of clientele and when can we afford to say, ‘Okay, one of us can quit our jobs’?”

Contact: Anthony Carbone

This is part of a series of entrepreneur trading cards by Sunir Shah of FreshBooks.

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