ChickAdvisor launches new show, does deal with Rogers Media

Toronto based ChickAdvisor.com has gone from fledgling community startup to a deal-making media machine overnight!

The deal kicks off production of ChickAdvisor’s second video series, called ChickChatTV. The series, which is made up of 20 episodes at 90 seconds each will feature commentary that is based on the conversations that site members are having in the Chick Advisor forums. The host, site co-founder Ali de Bold then poses questions to people on the street.

“ChickChat TV” is based on the juicy discussions that take place on ChickAdvisor’s popular forums, ChickChat. Questions posed to unsuspecting strangers include: ‘Would you take back a cheater?’ ‘”Who should pay for the first date?’ ‘Can Dudes be Fashionistas too?’ The series will air in Fall 2008 on ChickAdvisor.com and Rogers Media properties including their Pizza Pizza network, which have a combined reach of over 685,000 viewers per week.

This is a great leap forward for ChickAdvisor, who were featured on Fortune Hunters earlier this year and were very candid about how well, and not well, things were going.

Co-founder Alex de Bold says this will bring them a lot of new exposure and that they are “hoping that this announcement will bring us more top of mind with brand managers too as they do their 2009 planning”