in Ontario, Startups, Toronto

Just Launched: Bizzia – b5media's business news portal

Earlier today b5media launched Bizzia, making their second foray into the world of blog aggregation. Bizzia is centered on business news, initially pulling together posts from 30 established b5 blogs and videos from content partner Your Business Channel.

The Wall Street Journal it is not, and many of the questions I posed when Starked (their entertainment portal) launched remain. Namely, will consumers of niche content be interested in aggregation around a generic vertical? Time and traffic will tell… For your consideration two data points: First, in under a month Starked has managed to attract an audience size similar to that of StartupNorth (at least according to Compete). Second, Starked does not yet nearly rival other niche b5 blogs like JuniorCelebs.

Finally a survey for the peanut gallery: any thoughts on the palindromesque brand / logo?

  1. Thanks for the post Jonas :) And, to answer your question, we do think the model will work, otherwise we wouldn’t do it, but there is still a *lot* of work to do before this is a “strong” portal. For now it’s a gateway, a reference point and an aggregation point. Ideally in the future it’ll be much more than that :)

  2. Thanks for the post Jonas :) And, to answer your question, we do think the model will work, otherwise we wouldn't do it, but there is still a *lot* of work to do before this is a “strong” portal. For now it's a gateway, a reference point and an aggregation point. Ideally in the future it'll be much more than that :)

  3. I can see why B5 is going down this route. When you are creating so
    much content, you need to aggregate it in new ways, otherwise you are
    wasting some of the value.

    Also, I have often gone through a list of B5 blogs on a certain
    subject, and it was frustrating,. this makes that way easier.

  4. I can see why B5 is going down this route. When you are creating so
    much content, you need to aggregate it in new ways, otherwise you are
    wasting some of the value.

    Also, I have often gone through a list of B5 blogs on a certain
    subject, and it was frustrating,. this makes that way easier.

  5. For the record (and for what it is worth), I *strongly* believe aggregation is a direction worth exploring for b5media.

  6. For the record (and for what it is worth), I *strongly* believe aggregation is a direction worth exploring for b5media.

Comments are closed.