in Ontario, Startups, Toronto, Venture Capital

I Love Rewards raises $6.9M Series B

i-love-rewardsI Love Rewards, based in Toronto, has secured $6.9M in Series B funding from JLA Ventures, Laurence Capital, and GrandBanks Capital to fuel continued growth. This brings the total raised to $11.7M.

The company, founded by Razor Suleman, offers a web based rewards program used by businesses to motivate their employees. Rewards are tied to performance metrics, everything from sales quotas to reduced absenteeism. Revenue has doubled year over year with keynote customers adopting the solution including: Microsoft, Marriott, ConAgra, and Bell.

Ryan Moore, General Partner of GrandBanks Capital had this to say: “The I Love Rewards vision of becoming the global leader aligns with our desire to invest in the best growth companies in Canada. I Love Rewards offers a compelling value proposition with its innovative proprietary Software-as-a-Service technology that provides immense value to human resource and sales professionals across North America.”

GrandBanks Capital’s participation is notable. You might recall that this Boston based fund sent out an open letter soliciting pitches from Canadian startups. It would be fair to say GrandBanks is putting their money where their mouth is, which is great to see!

Congrats to Razor and the I Love Rewards team.